Dubai, UAE, 04 December 2024 – Gulf Reps Ltd., a leading representation agency in the GCC, has announced the appointment of Sohail Pedari as its new CEO and Managing Partner. With over 25 years of expertise in hospitality, leadership coaching, and international business development, Sohail brings a wealth of experience and a visionary approach to Gulf Reps Ltd.
Sohail’s career began in 1995 at Scandic Hotels in Stockholm, Sweden, before progressing into sales and marketing. His journey spans prominent international brands such as Elite Hotels of Sweden, Rocco Forte Hotels, Millennium Hotels, and industry giants like Hilton Worldwide, Marriott International, and The Ritz-Carlton Hotel Company. Sohail has been instrumental in restructuring global sales operations and driving business growth, particularly in markets such as Saudi Arabia and the broader Middle East.
Leadership Vision for Gulf Reps Ltd.
Sohail Pedari expressed his excitement about leading Gulf Reps Ltd., stating, “I am honored to guide Gulf Reps Ltd. through this exciting new phase. Our primary focus will be on delivering exceptional value to our clients by prioritizing quality over quantity. With our newly recruited team, a refreshed brand, and strategic partnerships, we aim to set a new industry standard. Together, we will innovate, build trust, and create lasting connections for our clients.”
Since assuming leadership in June 2024, Sohail has spearheaded a transformation at Gulf Reps Ltd., repositioning the company as a premier agency in the GCC. The company has undergone a comprehensive rebranding, diversified its market focus, and formed new strategic partnerships, creating a strong foundation for future growth and success.
Endorsement of Leadership
Mr. Sulaiman Alromi, Chairman of Gulf Reps Ltd., who has collaborated closely with Sohail since 2012, endorsed the appointment, stating, “Sohail’s leadership and deep understanding of the GCC market make him the ideal person to lead Gulf Reps Ltd. His innovative approach and dedication are already yielding impressive results, setting the company on a path toward continued growth.”
A Multicultural Leadership Style
Born in Dubai and raised in Sweden, Sohail’s multicultural background, combined with his expertise in business management and hospitality, has influenced his inclusive leadership style. In addition to his leadership roles, Sohail is passionate about coaching and development, having founded a leadership coaching company and developed the patented sales training program, The Right Choice Selling.
As CEO and Managing Partner, Sohail Pedari is poised to drive Gulf Reps Ltd. to new heights, continuing to provide unparalleled value to its clients while maintaining its commitment to innovation, quality, and client success.
